1. Preheat oven to 350º F.
2. Rub olive oil over the top and sides of the roast.
3. Coat rib roast with Amazing Taste Prime Rib & Roast seasoning evenly on all sides.
4. Place beef roast (fat side up) on roasting rack or shallow roasting pan to catch juices.
5. Roast uncovered in oven approximately 15 to 20 minutes per pound or until desired doneness as measured by a calibrated meat thermometer:
   • 120ᵒF for rare
   • 125 - 130ᵒF for medium rare
   • 130-145ᵒF for medium.
6. Allow roast to stand for 15 to 20 minutes before slicing. During standing time, the temperature will continue to rise a minimum of about 5º and reach the desired doneness.
7. Slice to desired thickness and serve with au jus and horseradish.